Able Brewery

At Able we love beer. We love to make beer. We love to drink beer. We love to celebrate with beer. And we love to share beer. Our goal? To help you love beer too.

Project Type
Branding | Marketing

Year
2020–2022

Wheely inspired.

Living through a pandemic felt like something that would happen in the 1800s, not the 21st century. And what was a common method of transportation and enjoyment from the 1800s? Biking of course. This inspired me to create a bike tag group to stay connected while maintaining social distancing. After deliberation, persistence, a little elbow grease, and a lot of brainstorming, SNICE Dude was born.

Process makes perfect.

I started by sketching my very own beloved bicycle and created a vector logo based on its size and proportions. I developed a mood board packed with complementary colors and bold graphics to guide the visual direction. Then, I chose a clean, sans-serif typeface to complement the graphics and stand out when used over the photo textures.