Able Brewery

Living through a pandemic felt like something that would happen in the 1800s, not the 21st century. And what was a common method of transportation and enjoyment from the 1800s? Biking of course. This inspired me to create a bike tag group to stay connected while maintaining social distancing. After deliberation, persistence, a little elbow grease, and a lot of brainstorming, SNICE Dude was born.

I started by taking a photo of my bicycle and created a vector logo based on the size and proportions of my bike. I then found photos from the past century on Flickr's Creative Commons of people with bicycles. I reworked the photos in Photoshop and added gradients with a modern, fun color palette. I used a clean, sans-serif typeface to complement the bold graphics and stand out when used over photo textures.