Nordic Christmas

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Project Type
Illustration

Year
2022

Wheely inspired.

Living through a pandemic felt like something that would happen in the 1800s, not the 21st century. And what was a common method of transportation and enjoyment from the 1800s? Biking of course. This inspired me to create a bike tag group to stay connected while maintaining social distancing. After deliberation, persistence, a little elbow grease, and a lot of brainstorming, SNICE Dude was born.

Process makes perfect.

I started by sketching my very own beloved bicycle and created a vector logo based on its size and proportions. I developed a mood board packed with complementary colors and bold graphics to guide the visual direction. Then, I chose a clean, sans-serif typeface to complement the graphics and stand out when used over the photo textures.