Project H.E.A.T. — Liz Huninghake

CHALLENGE

Build a national heat safety awareness campaign for Ergodyne.

Heat stress is one of the leading weather-related workplace hazards, yet many workers underestimate the risks. Ergodyne launched Project H.E.A.T. to educate workers through approachable, memorable experiences including a partnership with local hot sauce brand Cry Baby Craig's.

APPROACH

Design a scalable campaign system rather than a collection of individual assets. Establishing consistent typography, color, graphic elements, and messaging early in the process made it possible to adapt the campaign across experiential, digital, print, and promotional applications while maintaining a cohesive brand experience.

RATIONALE

Bright oranges and reds referenced extreme heat while remaining consistent with Ergodyne's existing brand. Large typography and bold iconography ensured messaging remained legible in busy worksite environments. The visual language needed to feel urgent without becoming alarmist.

ROLE

Designed the visual identity and campaign assets for Ergodyne's Project H.E.A.T., a national heat safety initiative launched alongside research showing that 4 in 5 Americans have experienced symptoms of heat exhaustion. Working across print, environmental, digital and experiential touchpoints, I helped bring the campaign to life from concept through production.