SNICE Dude
A Northeast (NE) Minneapolis bike tag group created to stay connected during the COVID-19 pandemic while maintaining a safe social distance.
What’s a bike tag group without a bright, bold brand? I sculpted the identity by sketching my own beloved bicycle and created a logo based on it’s size and proportions. I then developed a mood board packed with complementary colors and bold graphics to guide the visual direction. Finally, I chose a clean, sans-serif typeface to complement the graphics and stand out when used over photo collages.
Process makes perfect
Living through a pandemic felt like something that would happen in the 1800s, not the 21st century. And what was a common method of transportation and enjoyment from the 1800s? Biking of course! This was the inspiration behind the creation of this bike tag group to stay connected while maintaining social distancing during the COVID-19 pandemic. After deliberation, persistence, a little elbow grease, and a lot of brainstorming, SNICE Dude was born.
Wheely inspired
